Grammy-winning and multi-platinum superstar Michael Bublé has announced the launch of Fraser & Thompson, a new North American whiskey brand in partnership with master distiller and blender Paul Cirka.

Fraser & Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, KY. The brand is sold in 750ml bottles at 42% ABV and is available in limited quantities in the U.S. and select international markets, including Canada, for $29.99.

Cirka hand-selected aged liquid to blend into the whisky, with the producers describe the finished product as having aromas of sweet fig and blood orange and notes of caramel and vanilla throughout the finish.

There is a plan for the brand to be supported with an integrated marketing campaign, soon to be announced, following the initial launch announcement on Bublé’s social media.

Commenting on the release, Bublé said: “I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia. When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable. We can't wait to pour you a glass!”

Cirka added: “Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for. We stumbled upon creating something new for the category, a blended North American Whiskey.”