Midleton Very Rare launches travel retail-exclusive bottlings

Midleton Very Rare launches travel retail-exclusive bottlings

The coveted Irish whiskey range has partnered with a number of travel retailers to launch a collection exclusively for the channel

News | 03 Apr 2023

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Midleton Very Rare is launching a collection of four single cask releases exclusively in global travel retail.

Ireland's Midleton Distillery, producer of Jameson, Redbreast, and the Spot whiskeys, is releasing the bottlings for select travel retailers at London Heathrow, Amsterdam Schipol, and Dublin and Shannon in Ireland.

The whiskies, chosen by Irish Distillers master distiller Kevin O'Gorman, feature different age statements and cask finishes. Each bottle carries an individual bottle and cask number, and is presented in a case accompanied by a booklet giving information on the cask and tasting notes.

Antonio Duva, general manager for EMEA and Pacific at Pernod Ricard Global Travel Retail, added: “We’re proud of the global success of the booming Irish whiskey category and are delighted to bring a rare and luxury offering to whiskey collectors and enthusiasts. We are thrilled to be working with our key partners to bring to market very special and exclusive releases, and the Midleton Very Rare Single Cask release is truly a one-of-a-kind launch."

Midleton Very Rare Single Cask 21 Years Old Virgin American Oak

The Midleton Very Rare Single Cask collection comprises:
  • The 27 Years Old First Fill Bourbon (€900), exclusive to Gebr. Heinemann, which has been bottled for Amsterdam Airport’s Exquisite Store

  • The 25 Year Old Virgin American Oak (€800), which is listed exclusively at three locations (also through Heinemann) at Frankfurt, Amsterdam, and Shannon airports

  • The 21 Years Old Virgin American Oak (£500), launched with World Duty Free (Dufry) at London Heathrow

  • The 24 Years Old First Fill Bourbon (RRP €735), available through Aer Rianta at Dublin Airport

Liya Zhang, VP of marketing at Pernod Ricard Global Travel Retail, said: "We feel privileged to be working alongside the team at Midleton Distillery to bring such an exclusive and limited release to travelling consumers. We have chosen to launch the new Midleton Very Rare single casks with retail partners at important travel hubs across Europe, in order to delight luxury spirit collectors travelling through these key destinations."
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