London whisky bar group Milroy's will close its Spitalfields site to focus on its home in Soho.
The company, which celebrates its 60th anniversary in 2024, announced plans to refocus efforts and invest significantly in its original shop and bar in Greek Street, as well as improving its ecommerce offering. More details are expected on the improvements in the coming months.
As part of this plan, its Milroy's of Spitalfields bar and associated venues the Proofing Room and the Dram Club, closed on 1 August. The company said there would be no compulsory redundancies and that all staff would be offered roles elsewhere in the business.
Milroy's of Soho managing director Stephen Worral said the decisions had been taken to meet the changing needs of the company's “increasingly international” audience.
“Milroy’s of Soho will celebrate its 60th anniversary in 2024, and it’s vitally important that we both honour our roots while making sure the business is best equipped to serve a changing whisky demographic,” he said.
“We’ve loved having an East London outpost in Spitalfields, and I’m grateful for the hard work from all our teams across the Spitalfields proposition. I thank each and every one of them for their dedication to the business, and look forward to welcoming them to Soho.
“It is now time to equip the business for the future. I’m excited to celebrate the 60th anniversary of the business back where it all started here in Soho, while broadening our ecommerce offering.”
Founded in 1964 by John 'Jack' Milroy, Milroy's of Soho is London's oldest independent whisky specialist. It stocks hundreds of whiskies behind the bar at its Greek Street venue, as well as hosting tastings and enabling people to purchase their favourite bottles on-site and online.