New Balblair age-statement travel collection revealed

New Balblair age-statement travel collection revealed

International Beverage Group has showcased its new Balblair age-statement travel collection at TFWA Asia Pacific, including an exclusive expression for global travel retail

News | 15 May 2019

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Balblair’s newly revealed selection of expressions is available now in global travel retail, featuring a new design, as well as an exclusive expression for GTR.

The range, showcased on the International Beverage Group stand at TFWA Asia Pacific in Singapore, features four whiskies, including a 12 Years Old, 15 Years Old, 17 Years Old (travel retail exclusive) and 25 Years Old.

This launch signals a move away from the Distillery’s ‘vintage only’ approach, into a new era for the brand.

John MacDonald, distillery manager at Balblair, said: “As one of the oldest working distilleries in the Scottish Highlands, Balblair has a long and rich history of crafting premium single malt Scotch whisky. These new expressions are true to the unique characteristics that have made Balblair such a popular brand amongst whisky aficionados.

“We are proud of our heritage and we will continue to honour our centuries-old traditions, but we also look forward in our quiet pursuit of perfection.”

International beverage sales director for global travel retail, James Bateman said: “These new Balblair expressions are another example of our commitment to building distinctive and desirable premium brands in travel retail.

“This range sets a new standard to personify the distinctive house style and unmistakable quality and provenance of Balblair. Each expression has its own unique characteristics; all of them exude Balblair’s True Highland Spirit.”

Retail prices are:
Balblair 12 Years Old 46% 100cl : RRP £49.99/ €55.00 / $65.00
Balblair 15 Years Old 46% 100cl : RRP £74.99 / €85.00 / $100.00
Balblair 17 Years Old 46% 70cl : RRP £100.00 / €115.00 / $130.00
Balblair 25 Years Old 46% 70cl : RRP £430.00 / €480.00 / $565.00

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