New Balblair age-statement travel collection revealed

New Balblair age-statement travel collection revealed

International Beverage Group has showcased its new Balblair age-statement travel collection at TFWA Asia Pacific, including an exclusive expression for global travel retail

15 May 2019

Balblair’s newly revealed selection of expressions is available now in global travel retail, featuring a new design, as well as an exclusive expression for GTR.

The range, showcased on the International Beverage Group stand at TFWA Asia Pacific in Singapore, features four whiskies, including a 12 Years Old, 15 Years Old, 17 Years Old (travel retail exclusive) and 25 Years Old.

This launch signals a move away from the Distillery’s ‘vintage only’ approach, into a new era for the brand.

John MacDonald, distillery manager at Balblair, said: “As one of the oldest working distilleries in the Scottish Highlands, Balblair has a long and rich history of crafting premium single malt Scotch whisky. These new expressions are true to the unique characteristics that have made Balblair such a popular brand amongst whisky aficionados.

“We are proud of our heritage and we will continue to honour our centuries-old traditions, but we also look forward in our quiet pursuit of perfection.”

International beverage sales director for global travel retail, James Bateman said: “These new Balblair expressions are another example of our commitment to building distinctive and desirable premium brands in travel retail.

“This range sets a new standard to personify the distinctive house style and unmistakable quality and provenance of Balblair. Each expression has its own unique characteristics; all of them exude Balblair’s True Highland Spirit.”

Retail prices are:
Balblair 12 Years Old 46% 100cl : RRP £49.99/ €55.00 / $65.00
Balblair 15 Years Old 46% 100cl : RRP £74.99 / €85.00 / $100.00
Balblair 17 Years Old 46% 70cl : RRP £100.00 / €115.00 / $130.00
Balblair 25 Years Old 46% 70cl : RRP £430.00 / €480.00 / $565.00

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