New instalment in The Macallan series reliving classic adverts

New instalment in The Macallan series reliving classic adverts

Next release in The Macallan's Archival Series recalls 'Luggy Bonnet' tale

News | 29 Jan 2020

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The next instalment a series from The Macallan honouring its classic advertising campaigns has been unveiled.

Folio 5, the fifth release in The Macallan Archival Series, remembers an advert featuring the tale of a "Luggy Bonnet" and the words "Keep this knot firmly tied". The image depicts a shooting party in Speyside, when one sportsman talks of a so-called "disaster" when he was unlucky enough to miss the opportunity for a dram of The Macallan from the Laird, as his hat was covering his ears.

The Folio Archival Series was created to commemorate the Macallan print, press and advertising campaigns of the 1970s, 1980s and 1990s. It showcases The Macallan's journey from a remote farmstead on the River Spey to a world-renowned whisky.

Polly Logan, whisky maker at The Macallan, said: “The advertising creative illustrated on Folio 5 was iconic at the time and the exceptional single malt liquid featured in this expression is a fitting tribute to how The Macallan is celebrated the world over.

“The Macallan Archival Series Folio 5 presents a rich nose of dates and fresh figs, with vanilla toffee, gentle ginger and polished oak throughout, while on the palate sweet raisin and dates mingle with warming ginger and wood spice to vanilla crème brûlée. The wonderful medium sweet finish with ginger and figs makes is the perfect dram to enjoy neat after a fresh day out in the beautiful Speyside hills.”

The Macallan Folio 5 has an ABV of 43% and is priced at £250/US$350. It is accompanied by a booklet commemorating the brand’s vintage advertising, presented in a book-shaped tin. The whisky is available in The Macallan Boutiques at London Heathrow, Dubai and Taiwan Taoyuan airports.
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