New logo for whisky society

New logo for whisky society

A new year brings a new look for The Scotch Malt Whisky Society with the spirit of membership at its heart

News | 13 Jan 2020

  • Share to:
The Scotch Malt Whisky Society (SMWS) has unveiled a new monogram badge across everything it does. The monogram represents the heritage at The Vaults, Edinburgh but also celebrates its role as a members’ club – a community across countries and cultures, united in the passion for sharing exceptional whisky and spirits.

The introduction of the new monogram goes much deeper than making a cosmetic change. In 2020, the SMWS is bringing the Society membership experience further to life with the opening of a new Members’ Room in Glasgow and a refurbishment and expansion of the Edinburgh Members’ Room at 28 Queen Street.

Last year ended on a high for the SMWS, with a third consecutive award as Independent Bottler of the Year in the Independent Bottlers’ Challenge competition.

Head of marketing and membership at The Scotch Malt Whisky Society Helen Stewart said: “We’re excited to launch our new monogram, representing our rich past but also our confidence in the future.

“Membership is at the heart of everything we do and we can’t wait to hear the reaction of our Society of kindred spirits and curious characters. As ever, we will continue to release the world’s most exceptional whiskies, but above and beyond that we want members to share the joy of belonging to the world’s most colourful whisky club.”

The Scotch Malt Whisky Society was founded in 1983 through a spirit of friendship – a small group of people who used the discovery of single cask whisky as a reason to get together and enjoy each other’s company. The SMWS now has more than 26,000 members across the world.

Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2025 all rights reserved.   Website by Acora One

Consent Preferences