Glenmorangie has been named the Official Whisky of Formula 1, a new development in the decade-long collaboration between the distillery's parent company Louis Vuitton Moët Hennessy (LVMH) and Formula 1. The partnership launches in Formula 1's 75th anniversary year.
The partnership was announced in a video starring actor Harrison Ford. In the clip, Ford said: "My favourite whisky, Glenmorangie, is official whisky sponsor of Formula 1. Nice."
Ford's idiosyncratic dry humour was lent to the distillery earlier this year through the launch of Once Upon a Time in Scotland, a 12-episode brand campaign starring the Star Wars actor and directed by Joel Edgerton.
To mark the partnership, Glenmorangie will host an activation at Formula 1's Qatar Airways British Grand Prix 2025 at Silverstone from 4 July 2025. The "exclusive Glenmorangie experience" will feature cocktails and the Eagle Speedster Jaguar E-Type used by Harrison Ford in Once Upon a Time in Scotland, which racegoers will be invited to sit in.
Caspar MacRae, president and CEO of Glenmorangie, commented: “I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula 1 — the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence. We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula 1’s 75th anniversary year — and beyond.”
Emily Prazer, chief commercial officer at Formula 1, added: “As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the Official Whisky of Formula 1. We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time.
“With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula 1 British Grand Prix at Silverstone — the circuit that hosted our first race 75 years ago — and from there around the world for many years to come.”
