Pour & Sip, from Master of Malt, is a flexible platform which sends customers a selection of whiskies to sample each month. The subscription packs include five 30ml measures, curated by Pour & Sip's expert buyers and writers.
The team says it has put inclusivity at the heart of the new service, designing it for both connoiseurs and those who are keen to enter the world of whisky, but may find it intimidating and need a guiding hand.
New customers will receive a welcome pack containing a pair of tasting glasses, a 'How to taste whisky' card and detailed tasting notes as well as the first five whisky samples. Boxes will then be shipped monthly.
There will also be twice-monthly online tastings for members, hosted by the Pour & Sup team, giving people a chance to ask questions and explore each taster in more detail.
Giovanna Petry, Pour & Sip lead, said: "We're so excited to share our new whisky finds and passion with everyone, making a less intimidating experience. Every monthly box is distinct, different, and filled to the brim with flavour."
Find out more at pourandsip.com.