Following an inaugural partnership last year, Irish Distillers brand Redbreast is once again helping to raise money for the BirdLife International, a global charity which uses its funds for species and habitat protection, advocacy and conversation.
This year, it has enlisted A-list Irish actor O'Dowd – whose credits include British TV comedy show The IT Crowd and hit film Bridesmaids – to star in a birdwatching video with mascot Robin Redbreast. For each share and like the video receives, 25 cents (€) will be donated to BirdLife International. Redbreast is hoping to exceed donations from its first partnership with Robin Redbreast Day in 2021, which raised a total of €100,000.
O'Dowd said: "It has been a pleasure to team up with Redbreast Irish Whiskey and Robin to speak up for the birds and celebrate Robin Redbreast Day. I feel this year we’ve raised the bar, or more so the branch, in how we draw more people into the cause. I’m proud of how it all turned out, but even more proud that I did all my own stunt work; I wish I could say the same for Robin.”
Billy Leighton, master blender at Irish Distillers, said: "We are thrilled to be expanding our partnership with BirdLife International for another year to continue our joint mission to protect common birds worldwide. Following last year's success, it's great to have Chris back to help us spread awareness of Robin Redbreast Day and common birds in an entertaining and uplifting way."
To raise additional funds for BirdLife International, Redbreast is also launching a third edition of its 12 Years Old bird feeder bottle. The limited-edition bottle will be available at www.redbreastwhiskey.com from 14 November (RRP €70 / GB£59.99).
"Robin Redbreast Day has become an important annual day for our organisation," said Patricia Zurita, CEO of BirdLife International. "We're delighted to see Redbreast's initiatives return for another year, including the third edition of the bird feeder bottle and the partnership with Chris O'Dowd. These wonderful fundraising activities are taking place as we celebrate 100 years of bird conservation at BirdLife International, making Redbreast’s support of our charity all the more meaningful."