The founder and owner, Francis Cuthbert, has worked with Royal Mile Whiskies in a social media competition to encourage those buying the bottle to enjoy the whisky by drinking and sharing with friends.
Once this exclusive bottling is purchased, customers are being asked to share an image of themselves across social media enjoying a dram of the new expression, using the hashtag #CheersFrancis, to be entered into a prize draw. The winner will receive Daftmill single cask releases, signed by Francis himself, as well as an invite to tour the distillery with him.
Royal Mile Whiskies’ sales and purchasing director, Arthur Motley, said: “It was one of the most pleasurable days of my whisky buying career, spending hours with Francis in his warehouse opening any cask we liked the look of. We think we have found a perfect example from one of my very favourite distilleries.”
Jonny McMillan, assistant reserve spirits manager at Daftmill’s distributor Berry Bros. & Rudd, added: “It’s very tempting with ‘rare’ bottles like this to squirrel it away for many years, or even flip it into auction, so we’re very excited to back Royal Mile Whiskies’ incentive to help persuade Daftmill fans to open and enjoy this glorious bottling.”
The bottling will be available exclusively from Royal Mile Whiskies, online and in stores on 18 July, retailing at £144.95.