Samuel Gelston announces new campaign for Irish Whiskey

Samuel Gelston announces new campaign for Irish Whiskey

The Gelston’s Gold Rush campaign will be fronted by Belfast-based mixologist Emily Doherty and leading gold prospector Vince Thurkettle...

News 14 Oct 2022

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Samuel Gelston has announced a series of collaborations in the UK exploring the roots of its Irish Whiskey.

The Gelston’s Gold Rush campaign will be fronted by Belfast-based mixologist Emily Doherty and leading gold prospector Vince Thurkettle. The campaign will unveil gold inspired cocktail recipes, a gold panning event at the brand’s home and further exploration into Ireland’s prospecting history.

Wild gold expert and jewellery maker Mark Bell has created a gold bottle of the whiskey as part of the campaign, which will be revealed at the end of this year.

Thurkettle commented: “I love all the gold rush stories and have prospected out in Australia in the area where the 1850s gold rush took place, and Harry made his fortune. I have recovered gold and treasure from a tragic shipwreck from that time, the ‘Royal Charter’ which was bringing gold miners and their families home - and carried about 150 million Euros worth of gold. If Harry had been on that ship we wouldn’t now have these fabulous whiskeys. Whiskey and gold, two key ingredients to all the great gold rushes – I am so pleased that they are being brought together again, and absolutely delighted to be a part of this Gelston’s adventure.”

Doherty added: “My inspiration behind this drink was to take the classic ‘gold rush’ cocktail and put a modern twist on it. Hot honey is something that became very popular this year and there is a good reason, you get the sweetness and floral notes coming from the honey with the light spice and black pepper from the chilli. The other ingredients in this cocktail are the type of ingredients you see in a Margarita but they work incredibly well with whiskey, the orange juice opens up the sweet notes in the spirit and the salt rim balances out the sweetness.”

The Gelston’s Gold Rush ingredients

50ml Samuel Gelston’s Blended Irish whiskey
20ml Lime juice
30ml Fresh orange juice
10ml Hot honey (created by adding two hot chillies to honey, or two teaspoons of dried chilli flakes, then leaving for two days to strain)

Method

Shake all ingredients over ice and strain into an iced punch or rocks glass, with a salt rim, and a burnt orange slice as garnish.

For more information, visit Samuel Gelston’s website.
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