Suntory Global Spirits has launched its first standalone commercial business in the UK, led by UK, Ireland, and Eastern Europe managing director Nick Temperley. It means the company is now directly responsible for the sales, marketing, and distribution of its portfolio of spirits brands in the UK. This portfolio includes: Jim Beam and Maker’s Mark bourbon; Hibiki and Yamazaki Japanese whisky; and Laphroaig and Bowmore Scotch whisky.
The new distribution business is believed to be significantly increasing the company’s employee base in the country, with a team anchored in its central London head office, and additional support in Scotland and other key locations.
Temperley will be joined by a seasoned UK management team, with decades of experience from previous professional roles across consumer products companies between them.
Commenting on the launch, Temperley commented: “We are incredibly proud to begin this new era for Suntory Global Spirits in the UK. We have put together a hugely energetic, experienced, and talented team, and they will be out in the market every day, building true partnerships with all [of] our customers. Guided by Suntory’s unique East-meets-West approach, we will strive to put quality at the heart of everything we do and build our brands with agility, creativity, and care.
“The UK is a dynamic, sophisticated and competitive market. We see significant growth opportunities within the categories where we are strongest, particularly in Japanese spirits, Scotch, and American whiskey. We have some of the best loved spirits in the industry and we are looking forward to working in partnership with retailers and hospitality to bring great drinks and great times to the UK market.”
President of international Yuri Grebenkin added: “The launch of Suntory Global Spirits UK is major step forward for our global company, as we continue to expand our footprint and direct capabilities in select European markets. We are well positioned to expand our share in key categories, invest in our brands, and build meaningful relationships with our European customers and consumers.”