The Whisky Cellar releases new Private Cellars Selection

The Whisky Cellar releases new Private Cellars Selection

The independent Scotch whisky bottler has unveiled its new label, comprising 10 single cask bottlings

News | 28 Sep 2020

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Edinburgh based, The Whisky Cellar has launched its new Private Cellars Selection. The label is made up of 2,100 bottles and drawn from 10 casks, meaning the whiskies will be made available on tight allocation with a small selection of retail partners.

The selection of casks is comprised of hogsheads, butts and a quarter cask, chosen by an expert panel to ensure there is ‘a taste profile for everyone’ to be found within the collection.

The launch is led by founder of The Whisky Cellar, Keith Bonnington: “We have selected across a broad spectrum of styles, age references and price points, some from well-known distilleries, others from lesser-heralded or even unnamed.

“I believe that there’s a whisky out there for every palate and our ethos is to make Scotch enjoyable for all, opening up possibilities to try an expanse of flavours within each of our series’.”

The bottles, which include a 1997 rum cask finish from Benriach Distillery, a 1995 hogshead from Glenallachie and a 1984 Single Grain from Cameronbridge Distillery, range from recommended retail prices of £50 to £185.

Bonnington added: “We are a flavour diversity driven bottler and our core message is that, if we love the spirit enough, we will bottle it, irrespective of age, region, cask type or style. We want to bring to market extremely high-quality one-off whiskies which represent good value to the consumer.”

The plan for each series is to select a cask from a particular region that captures its essence, then bottle unnamed as the ‘House Malt’, at 40-43% ABV.

The ‘House Malt’ within the first series is a 15-year old single cask from a renowned and popular Speyside distillery retailing at £50 per bottle.

Bonnington continued: “Our series’ 2 and 3 casks are lying patiently in our warehouse, some recently re-racked while we explore finishing, that final period of maturation, in port wood, French wine barriques and Oloroso sherry quarter casks.”

The whiskies are available from select retailers in the UK and some export markets including Italy, Germany and Taiwan.

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