On October 11-12 2025, Whisky Live Germany will open its doors for the first time. Organized by Kirsch Import, the event will take place at the CCH — Congress Center Hamburg, and is in partnership with Paragraph Publishing, the brand owner of the acclaimed Whisky Live brand of festivals.
Consumers attending the event on Saturday October 11 will have the opportunity to taste and sample a variety of bottlings, as well as the opportunity to meet and talk with exhibitors and discuss the production of whisky. On Sunday October 12, the trade fair will open exclusively to trade visitors from the industry, providing a B2B opportunity for network and exchanging information on the latest trends, developments and more.
Kirsch Import CEO Christoph Kirsch commented on the launch of the event:
“I am delighted to announce our partnership with Whisky Live, a globally renowned whisky trade show, to bring this exceptional event to Germany for the first time. This collaboration represents a milestone for both Kirsch Import and the German whisky market, reflecting its growth, maturity, and increasing international relevance.
The German whisky market is currently experiencing an exciting transformation. Over the past decade, we have witnessed an impressive rise in consumer interest in premium spirits, with whisky leading the charge. Whisky enthusiasts in Germany are not only expanding their preferences to include single malts, bourbons, and international whiskies but are also developing a deep appreciation for craftsmanship, heritage, and innovation. Germany has become a key destination for whisky brands seeking to connect with a knowledgeable and passionate audience.”
Kirsch Import was established almost 50 years ago, with the anniversary approaching in 2026. The family business was founded by Dieter Kirsch in Stuhr, Lower Saxony, and specialised early in the import and wholesale of single malt Scotch whisky.
Today, the range of single malts is one of the largest in Germany — thanks in part to long-standing, close relationships with independent bottlers such as Signatory Vintage and Gordon & MacPhail. The portfolio also includes exclusive brands such as Edradour, The GlenAllachie and Nikka as well as rarities and whiskies from small, artisan distilleries.
Kirsch Import has supplied specialist retailers and hospitality throughout Germany since 1976.
Kirsch continued: “Whisky Live Germany will provide a platform to unite producers, industry experts, and consumers under one roof, fostering meaningful dialogue, education, and appreciation for this remarkable spirit. By hosting Whisky Live, we aim to further elevate Germany’s standing in the global whisky community, offering opportunities for brands and enthusiasts alike to engage, explore, and celebrate whisky culture. Together, we are opening a new chapter for whisky in Germany.”
Ticketing information will follow in early 2025. To find out more information, contact details are as followed:
0049 4206 305360
