The Scotch Whisky Association (SWA) has appointed Rita Greenwood as the new chair of its Council. Greenwood is chief investment officer at William Grant & Sons, and has sat on the company's board since 2017.

The 24th Council chair, Greenwood becomes the first woman to serve as chair in the history of the SWA. The SWA Council is comprised of 16 representatives from the Association's member companies, who help shape its strategy and policy. The chair is appointed for a two-year term; the previous chair, Chivas Brothers CEO Jean-Etienne Gourgues, was appointed in 2024.

Greenwood's 23-year drinks industry career began following a role at Nestlé. At William Grant & Sons, her roles have included various managing director positions, including in the company's UK distribution business. She is a Master of the Quaich, a Corporate Liveryman in the Worshipful Company of Distillers, and has previously been a board trustee for the Drinks Trust. 

Mark Kent, chief executive of the SWA, said: "Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry. Scotch whisky is being significantly impacted by multiple headwinds, both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.  

"The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her."

Greenwood said: "I am proud to take on the role of chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges, and unlocking long-term growth opportunities.

"Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so it is more important than ever that we continue to raise its profile. I am committed to ensuring a sustainable future for Scotch whisky and am looking forward to working with Council colleagues and the SWA team to help ensure the industry continues to thrive in the years ahead."