Entry is via an interactive online quiz which determines the entrants ‘Naked persona’ – ‘active’, ‘creative' or ‘relaxed’ – to which their getaway will be tailored.
Irina Khorokhorina, global brand manager at Naked Malt, said, “...As people start to embrace and celebrate the return of freedom, what better way to celebrate [than] by going on an adventure of a lifetime, connecting with friends again and [embracing] a renewed appetite for exploring the breadth, diversity and magic of home soil.”
The brand launched the competition in collaboration with award-winning UK travel blogger, Sian Anna Lewis (The Girl Outdoors), who kicked off the competition by scaling over 3,000 feet to the top of the Isle of Skye in Scotland.
Elaine Miller, global head of marketing, said, “We wanted to showcase Naked Malt beyond the bottle, and the ‘Live Naked Experience’ encapsulates what the brand ethos is all about – getting back to your true self. We celebrate the fresh perspective freedom can bring, and believe doing things differently can lead to greater connections, new discoveries and better experiences.”
The Live Naked competition runs until 28 November. The winners from participating countries will be announced in December. Head to the Naked Malt website for the full Ts and Cs, and to take the quiz to enter.